At the end of 2019, it is undeniable that companies to a greater or lesser extent are well on their way towards the cloud, depending on how mature their systems are.
As public clouds are a reality that is advancing like a steamroller, I wonder what the future role of hardware manufacturers would be, if their role was going to be reduced to selling large systems to Microsoft, Amazon and Google and diversify their business into software. IBM was late in its race to the public cloud, a tepid commitment whose only ray of hope is the acquisition of RedHat and its positioning in hybrid cloud solutions, the only reason why the Blue Giant would pay $34 billion for a company whose stock market value was $20 billion.
HPE was expected to make a similar move (Nutanix?) but the path it has chosen is GreenLake solutions, a solution that is growing rapidly in turnover according to the latest results of the Palo Alto technology. This path clearly marks the trend to become a service company in the not too distant future.
One of the main advantages of a cloud environment is that it removes the need to scale up the infrastructure beyond current needs. To the extent that as your computing or storage requirements grow, expanding the capacity used in the cloud is enough. How can a hardware manufacturer compete with that? The combination of hardware + financial capacity + orchestration/management software is what HPE proposes under Green Lake.
HPE Green Lake Flex Capacity aims to offer customers (almost) all the advantages of the public cloud, but with the advantages of on-premise infrastructure (infrastructure control, security management and control, cost of bandwidth, etc.).
The solution basically consists of providing customers with the capacity they may need for the next n years in a pre-provisioned way, something for which they will only pay if they require it throughout the term of the contract. In other words, we have on-premise infrastructure and pay to use the capacity we require now and have the possibility of growing as needed, with the advantage that the client has participated in the infrastructure selection process. This is a service, OPEX not CAPEX.
The possibilities that such a solution brings to companies in their transformation process are clear. One of the key factors to the solution’s success is obviously the software that governs the platform and predictively measures, controls and manages the infrastructure. However, no matter how powerful a platform is, the investment becomes useless (or at least not as profitable as expected), if it does not meet the needs of the customer, it does not work as it should or it is not used correctly according to its capabilities.
And here it is just at this point (which is no minor point), when a profile like that of Sothis, HPE’s Gold Partner, becomes more vital. There is no point competing with a Ferrari if it is driven by someone who is not able to make the most of all its capabilities. With a managed service centre capable of operating an end-to-end customer infrastructure and ensuring the highest security standards, and with a commitment to providing customers with the highest degree of care and quality, Sothis’ commitment to Green Lake technology services is a guarantee.