Getting to know the client and personalising their offer are crucial for the sector.
The latest technological advances in the digital transformation has created a new setting for companies in the retail sector. They now have to position themselves in order to achieve a greater management of logistical processes and incoming orders, as well as getting to know the needs of the client in order to offer them the services and products they require. Among these digital initiatives in retail, it is worth highlighting those linked to mobility (app development), basic marketing activities (client acquisition) and multiple channels (including online sales).
The direction in which the sector is evolving
At Sothis we support our clients in the retail sector in this digital evolution, providing them with products and services based on technological approaches that we consider to be the basis of this transformation in order to enable our clients to access new business opportunities and to stop thinking solely about the product and start focusing on the service.