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BEGIN:VEVENT
CLASS:PUBLIC
CREATED:20201116T164336Z
DESCRIPTION:El sector químico es hoy el segundo mayor exportador de la eco
	nomía española\, justo por detrás del automóvil\, y uno de los sectore
	s que más invierte en i+D en nuestro país.\n\nSin embargo\, no ha sido h
	asta este convulso 2020 cuando las empresas químicas se han hecho más vi
	sibles que nunca y cuando más se ha puesto a prueba su capacidad logísti
	ca y de producción.\n\nEl control de procesos\, la apuesta por el interne
	t de las cosas\, la mejora de la trazabilidad y la calidad de la producci
	ón\, la personalización de las soluciones o apostar la gestión empresar
	ial para facilitar el cumplimiento de los estrictos mandatos regulatorios 
	son parte del camino que la industria ya ha andado en términos de digital
	ización.\n\nAhora\, maximizar la inteligencia empresarial que genera el d
	ato único para tomar decisiones en situaciones de incertidumbre y securiz
	ar unas plantas y una industria cada vez más conectadas se plantean como 
	algunos de los principales retos a resolver en un mercado que\, además\, 
	demanda cada vez más sostenibilidad y respeto al medio ambiente.\n\n\nAGE
	NDA\n\n\n09:30 - 09:45 > Bienvenida e introducción– Mª José Gómez\, 
	Directora Editorial Infoedita\n\n09:45 - 10:00 > Sesión del experto en el
	 sector - Rafael González\, Process Control & Optimization Manager de Pet
	ronor\, S.A.\n\n10:00 - 10:50 > Mesa redonda: “La digitalización del se
	ctor químico: de la trazabilidad a la personalización de las soluciones
	”\n· Moderada por Mª José Gómez: Directora Editorial Infoedita.\n· 
	Participantes:\n· Mauro Cardona - Director de sistemas\, seguridad y esta
	ndarización de Grupo Ubesol.\n· Federico Heras – Director de sistemas 
	de Inquiba.\n· Juan Luis Ruiz Castellano - Director de sistemas de Titan.
	\n· Thorsten Wenzel - Vice President y Global Head of Chemicals en SAP SE
	.\n· Teresa Meneu - Responsable sectorial de química en Sothis.\n\n10:50
	 - 11:00 > Conclusiones\, preguntas y cierre\n
DTEND;TZID="Romance Standard Time":20201124T110000
DTSTAMP:20201016T082804Z
DTSTART;TZID="Romance Standard Time":20201124T093000
LAST-MODIFIED:20201116T164336Z
LOCATION:Online
PRIORITY:5
SEQUENCE:0
SUMMARY;LANGUAGE=es:ESPACIO SOTHIS | La digitalización del sector químico
	: de la trazabilidad a la personalización de las soluciones
TRANSP:OPAQUE
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	;\n	font-family:"Calibri"\,sans-serif\;\n	mso-fareast-language:EN-US\;}\n<
	/style><![endif]--><!--[if gte mso 9]><xml>\n<o:shapedefaults v:ext="edit"
	 spidmax="1026" />\n</xml><![endif]--><!--[if gte mso 9]><xml>\n<o:shapela
	yout v:ext="edit">\n<o:idmap v:ext="edit" data="1" />\n</o:shapelayout></x
	ml><![endif]--></head><body lang=ES link="#0563C1" vlink="#954F72" style='
	tab-interval:35.4pt\;word-wrap:break-word'><div class=WordSection1><p clas
	s=textobase style='mso-margin-top-alt:0cm\;margin-right:2.65pt\;margin-bot
	tom:0cm\;margin-left:7.1pt'><span style='font-size:13.0pt\;font-family:Rob
	oto\;color:black'>El&nbsp\;<b>sector químico</b>&nbsp\;es hoy el segundo 
	mayor exportador de la economía española\, justo por detrás del automó
	vil\, y uno de los sectores que más&nbsp\;<b>invierte en <span class=Spel
	lE>i+D</span></b>&nbsp\;en nuestro país.<br><br>Sin embargo\, no ha sido 
	hasta este convulso 2020 cuando las empresas químicas se han hecho más v
	isibles que nunca y cuando más se ha puesto a prueba su capacidad logíst
	ica y de producción.<br><br>El&nbsp\;<b>control de procesos</b>\, la&nbsp
	\;<b>apuesta por el internet de las cosas</b>\, la&nbsp\;<b>mejora de la t
	razabilidad</b>&nbsp\;y la&nbsp\;<b>calidad de la producción</b>\, la&nbs
	p\;<b>personalización de las soluciones</b>&nbsp\;o apostar la&nbsp\;<b>g
	estión empresarial</b>&nbsp\;para facilitar el cumplimiento de los estric
	tos mandatos regulatorios son parte del camino que la industria ya ha anda
	do en términos de digitalización.<br><br>Ahora\, maximizar la inteligenc
	ia empresarial que genera el dato único para tomar decisiones en situacio
	nes de incertidumbre y <span class=SpellE>securizar</span> unas plantas y 
	una industria cada vez más conectadas se plantean como algunos de los pri
	ncipales retos a resolver en un mercado que\, además\, demanda cada vez m
	ás sostenibilidad y respeto al medio ambiente.<br><br></span><span style=
	'font-size:4.0pt\;mso-bidi-font-size:1.0pt\;font-family:Roboto\;color:blac
	k'><br></span><span class=agenda><b><span style='font-size:30.0pt\;mso-bid
	i-font-size:22.0pt\;font-family:Roboto\;color:#F9B211\;mso-fareast-languag
	e:EN-US'>AGENDA</span></b></span><span style='font-size:13.0pt\;font-famil
	y:Roboto\;color:black\;mso-fareast-language:EN-US'><br style='mso-special-
	character:line-break'><![if !supportLineBreakNewLine]><br style='mso-speci
	al-character:line-break'><![endif]><o:p></o:p></span></p><p class=textobas
	e style='mso-margin-top-alt:0cm\;margin-right:0cm\;margin-bottom:0cm\;marg
	in-left:7.1pt'><strong><span style='font-size:13.0pt\;font-family:Roboto\;
	mso-bidi-font-family:Calibri\;color:black\;mso-fareast-language:EN-US'>09:
	30 - 09:45&nbsp\;</span></strong><span class=flecha><b><span style='font-s
	ize:13.0pt\;font-family:Roboto\;color:#F9B211\;mso-fareast-language:EN-US'
	>&gt\;&nbsp\;</span></b></span><strong><span style='font-size:13.0pt\;font
	-family:Roboto\;mso-bidi-font-family:Calibri\;color:black\;mso-fareast-lan
	guage:EN-US'>Bienvenida e introducción</span></strong><span style='font-s
	ize:13.0pt\;font-family:Roboto\;color:black\;mso-fareast-language:EN-US'>
	– Mª José Gómez\, Directora Editorial&nbsp\;<span class=SpellE><stron
	g><span style='font-family:Roboto\;mso-bidi-font-family:Calibri'>Infoedita
	</span></strong></span><br><br><strong><span style='font-family:Roboto\;ms
	o-bidi-font-family:Calibri'>09:45 - 10:00&nbsp\;</span></strong></span><sp
	an class=flecha><b><span style='font-size:13.0pt\;font-family:Roboto\;colo
	r:#F9B211\;mso-fareast-language:EN-US'>&gt\;&nbsp\;</span></b></span><stro
	ng><span style='font-size:13.0pt\;font-family:Roboto\;mso-bidi-font-family
	:Calibri\;color:black\;mso-fareast-language:EN-US'>Sesión del experto en 
	el sector</span></strong><span style='font-size:13.0pt\;font-family:Roboto
	\;color:black\;mso-fareast-language:EN-US'>&nbsp\;-&nbsp\;<strong><span st
	yle='font-family:Roboto\;mso-bidi-font-family:Calibri'>Rafael González\, 
	<span class=SpellE>Process</span> Control &amp\; <span class=SpellE>Optimi
	zation</span> Manager de <span class=SpellE>Petronor</span>\, S.A.</span><
	/strong><br><br><strong><span style='font-family:Roboto\;mso-bidi-font-fam
	ily:Calibri'>10:00 - 10:50&nbsp\;</span></strong></span><span class=flecha
	><b><span style='font-size:13.0pt\;font-family:Roboto\;color:#F9B211\;mso-
	fareast-language:EN-US'>&gt\;&nbsp\;</span></b></span><strong><span style=
	'font-size:13.0pt\;font-family:Roboto\;mso-bidi-font-family:Calibri\;color
	:black\;mso-fareast-language:EN-US'>Mesa redonda: “La digitalización de
	l sector químico: de la trazabilidad a la personalización de las solucio
	nes”</span></strong><span style='font-size:13.0pt\;font-family:Roboto\;c
	olor:black\;mso-fareast-language:EN-US'><o:p></o:p></span></p><p style='ms
	o-margin-top-alt:12.0pt\;margin-right:0cm\;margin-bottom:12.0pt\;margin-le
	ft:31.1pt'><span class=flecha2><span style='font-size:13.0pt\;font-family:
	Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-fareast-l
	anguage:EN-US'>·&nbsp\;</span></span><span style='font-size:13.0pt\;font-
	family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-fa
	reast-language:EN-US'>Moderada por&nbsp\;<i>Mª José Gómez</i>: Director
	a Editorial&nbsp\;</span><span class=SpellE><strong><span style='font-size
	:13.0pt\;font-family:Roboto\;mso-bidi-font-family:Calibri\;color:black\;ms
	o-fareast-language:EN-US'>Infoedita</span></strong></span><span style='fon
	t-size:13.0pt\;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"\
	;color:black\;mso-fareast-language:EN-US'>.<o:p></o:p></span></p><p style=
	'mso-margin-top-alt:12.0pt\;margin-right:0cm\;margin-bottom:12.0pt\;margin
	-left:31.1pt'><span class=flecha2><span style='font-size:13.0pt\;font-fami
	ly:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-fareas
	t-language:EN-US'>·&nbsp\;</span></span><u><span style='font-size:13.0pt\
	;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black\;
	mso-fareast-language:EN-US'>Participantes</span></u><span style='font-size
	:13.0pt\;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color
	:black\;mso-fareast-language:EN-US'>:<o:p></o:p></span></p><p style='mso-m
	argin-top-alt:12.0pt\;margin-right:0cm\;margin-bottom:12.0pt\;margin-left:
	43.1pt'><span class=flecha2><span style='font-size:13.0pt\;font-family:Rob
	oto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-fareast-lang
	uage:EN-US'>·&nbsp\;</span></span><i><span style='font-size:13.0pt\;font-
	family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-fa
	reast-language:EN-US'>Mauro Cardona</span></i><span style='font-size:13.0p
	t\;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black
	\;mso-fareast-language:EN-US'>&nbsp\;- Director de sistemas\, seguridad y 
	estandarización de&nbsp\;</span><strong><span style='font-size:13.0pt\;fo
	nt-family:Roboto\;mso-bidi-font-family:Calibri\;color:black\;mso-fareast-l
	anguage:EN-US'>Grupo <span class=SpellE>Ubesol</span></span></strong><span
	 style='font-size:13.0pt\;font-family:Roboto\;mso-bidi-font-family:"Times 
	New Roman"\;color:black\;mso-fareast-language:EN-US'>.<o:p></o:p></span></
	p><p style='mso-margin-top-alt:12.0pt\;margin-right:0cm\;margin-bottom:12.
	0pt\;margin-left:43.1pt'><span class=flecha2><span style='font-size:13.0pt
	\;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black\
	;mso-fareast-language:EN-US'>·&nbsp\;</span></span><i><span style='font-s
	ize:13.0pt\;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;co
	lor:black\;mso-fareast-language:EN-US'>Federico Heras</span></i><span styl
	e='font-size:13.0pt\;font-family:Roboto\;mso-bidi-font-family:"Times New R
	oman"\;color:black\;mso-fareast-language:EN-US'>&nbsp\;– Director de sis
	temas de&nbsp\;</span><span class=SpellE><strong><span style='font-size:13
	.0pt\;font-family:Roboto\;mso-bidi-font-family:Calibri\;color:black\;mso-f
	areast-language:EN-US'>Inquiba</span></strong></span><span style='font-siz
	e:13.0pt\;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;colo
	r:black\;mso-fareast-language:EN-US'>.<o:p></o:p></span></p><p style='mso-
	margin-top-alt:12.0pt\;margin-right:0cm\;margin-bottom:12.0pt\;margin-left
	:43.1pt'><span class=flecha2><span style='font-size:13.0pt\;font-family:Ro
	boto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-fareast-lan
	guage:EN-US'>·&nbsp\;</span></span><i><span style='font-size:13.0pt\;font
	-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-f
	areast-language:EN-US'>Juan Luis Ruiz Castellano</span></i><span style='fo
	nt-size:13.0pt\;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"
	\;color:black\;mso-fareast-language:EN-US'>&nbsp\;- Director de sistemas d
	e&nbsp\;</span><strong><span style='font-size:13.0pt\;font-family:Roboto\;
	mso-bidi-font-family:Calibri\;color:black\;mso-fareast-language:EN-US'>Tit
	an</span></strong><span style='font-size:13.0pt\;font-family:Roboto\;mso-b
	idi-font-family:"Times New Roman"\;color:black\;mso-fareast-language:EN-US
	'>.<o:p></o:p></span></p><p style='mso-margin-top-alt:12.0pt\;margin-right
	:0cm\;margin-bottom:12.0pt\;margin-left:43.1pt'><span class=flecha2><span 
	lang=EN-GB style='font-size:13.0pt\;font-family:Roboto\;mso-bidi-font-fami
	ly:"Times New Roman"\;color:black\;mso-ansi-language:EN-GB\;mso-fareast-la
	nguage:EN-US'>·&nbsp\;</span></span><i><span lang=EN-GB style='font-size:
	13.0pt\;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:
	black\;mso-ansi-language:EN-GB\;mso-fareast-language:EN-US'>Thorsten Wenze
	l</span></i><span lang=EN-GB style='font-size:13.0pt\;font-family:Roboto\;
	mso-bidi-font-family:"Times New Roman"\;color:black\;mso-ansi-language:EN-
	GB\;mso-fareast-language:EN-US'>&nbsp\;- Vice President y Global Head of C
	hemicals <span class=SpellE>en</span>&nbsp\;</span><strong><span lang=EN-G
	B style='font-size:13.0pt\;font-family:Roboto\;mso-bidi-font-family:Calibr
	i\;color:black\;mso-ansi-language:EN-GB\;mso-fareast-language:EN-US'>SAP S
	E</span></strong><span lang=EN-GB style='font-size:13.0pt\;font-family:Rob
	oto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-ansi-languag
	e:EN-GB\;mso-fareast-language:EN-US'>.<o:p></o:p></span></p><p style='mso-
	margin-top-alt:12.0pt\;margin-right:0cm\;margin-bottom:12.0pt\;margin-left
	:43.1pt'><span class=flecha2><span style='font-size:13.0pt\;font-family:Ro
	boto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-fareast-lan
	guage:EN-US'>·&nbsp\;</span></span><i><span style='font-size:13.0pt\;font
	-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black\;mso-f
	areast-language:EN-US'>Teresa Meneu</span></i><span style='font-size:13.0p
	t\;font-family:Roboto\;mso-bidi-font-family:"Times New Roman"\;color:black
	\;mso-fareast-language:EN-US'>&nbsp\;- Responsable sectorial de química e
	n&nbsp\;</span><strong><span style='font-size:13.0pt\;font-family:Roboto\;
	mso-bidi-font-family:Calibri\;color:black\;mso-fareast-language:EN-US'>Sot
	his</span></strong><span style='font-size:13.0pt\;font-family:Roboto\;mso-
	bidi-font-family:"Times New Roman"\;color:black\;mso-fareast-language:EN-U
	S'>.<o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:0cm
	\;margin-right:429.8pt\;margin-bottom:0cm\;margin-left:7.1pt\;margin-botto
	m:.0001pt\;tab-stops:375.65pt'><span style='font-size:13.0pt\;font-family:
	Roboto\;color:black'><br><strong><span style='font-family:Roboto'>10:50 - 
	11:00&nbsp\;</span></strong></span><span class=flecha><b><span style='font
	-size:13.0pt\;font-family:Roboto\;color:#F9B211'>&gt\;&nbsp\;</span></b></
	span><strong><span style='font-size:13.0pt\;font-family:Roboto\;color:blac
	k'>Conclusiones\, preguntas y cierre</span></strong><span style='font-size
	:12.0pt\;font-family:"Tahoma"\,sans-serif\;mso-bidi-font-family:"Times New
	 Roman"\;color:#54585A'><o:p></o:p></span></p></div></body></html>
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